To get ahead and win this game we call life, you need to know what is unique about you. As individuals we're all unique and when you're able to identify and tap into this fully, instead of struggling, you'll attract the success you want. It's a simple enough step but not necessarily easy to accomplish. One reason for this is that the things that are unique about us we take for granted and are a natural part of who we are and what we do. I was reminded of this during a conversation this week.
I was speaking with a friend about strategic marketing and discussing some books we'd both been reading. She mentioned that there seemed to be something missing in what she'd read and after further conversation, I shared what I thought was missing. There needs to be consistent inspired actions to integrate your ideal client profile into all that you are and do. Her response shocked me: "Yes, but most people don't get this the way you do." Silence. Thoughts raced through my mind: "But they must know this", "I'm not an expert marketer so who am I to say this." In the silence that followed, I naturally shifted from my head to my heart and realised this was something I just took for granted, yet could possibly be something that was unique to me.
Identifying what's unique about you can be done initially by spending some time exploring this in writing and by having conversations with people you trust. However, some of the best insights into your uniqueness will come if you are open to seeing them. You need to be with the idea of identifying your uniqueness and realising that these opportunities may come when you least expect them. I'd previously written down what I thought was unique about me, yet this recent insight was one of the most powerful I'd ever had.
Identifying your uniqueness is an ongoing process and will impact your vision, mission and purpose. The process may also reveal some new products or services you want to offer. If you work in an organisation, it's a heart-centred way of standing out from the crowd and letting your light shine forth. When you're focusing on marketing your business it will help you to identify the work you're most drawn to doing and the people you most want to work with.
I invite you to write down first what you see as unique about you. Remember this will include things that are a natural part of who you are and things you take for granted which others perhaps don't easily realise. Then ask some people you trust and respect for their feedback. Ultimately, choose to be with the process of identifying your uniqueness so that you can be aware of any new insights. These new insights may be the most powerful you've ever had.
